The reasoning is that, when Google sees the two posts, it will compare their dates and give authority to the earlier post. Many black hat webmasters don’t pay a lot of attention to the content they’re stealing, nor the historical perspective driving that content.
The issue is that a lot of times the original post may be commenting on current events.
This is a legitimate instance where you may want to use post backdating.
You can manually compare every post on your site with the date it was originally posted, assuming you have access to that information.
It would be like stealing a post about the decision of the recent World Cup finals, and dating it to before the semifinals were finished..
Sure, if you change the uploaded and posted dates for your content, Google has no way on your page to see that it wasn’t posted when you claim it was posted. Google largely ignores the posted date for most content. In most cases, the index date for content is within a day of the actual post date, so there’s very little actual difference between their records.
More importantly, your content needs to be original.
You’re going to be penalized by posting content that isn’t yours originally.
Users tend to look for more recent content, trusting it to have more recent, valuable opinions.In case there’s ever any actual confusion, such as , and the content theft happening immediately and getting indexed first, there’s still a backup to prevent the legit site from a penalty. Spam sites, sites caught copying content, don’t build trust.Sites that build trust are more resilient against content theft.Google looks at two sites, sees the index dates claiming a spam site has posted original content and that the trusted site has stolen it, and makes the logical leap that it probably got the index dates shuffled up. As one final note, the posted date of a piece of content can be important to users because it shows up in search results a lot of the time.
This helps users see when a piece of content was posted.
Word Press, as one of the most popular blogging platforms in the world, offers the ability for users to change the date on their posts, both before and after they have been published. You can set a post to appear in the future, scheduling your content drops. What about changing the date on a current post to make it look older? How can it be used, legitimately and illegitimately, and what is Google’s opinion on the practice?